Fort Worth SEO

I frequent many Fort Worth SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debates, it has become really obvious that the main problems are the facts that no two Fort Worth SEO companies are alike and there is no unified methodology. It’s very hard to make statements about the industry as a whole because it’s debatable what exactly ‘SEO’ is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.

Fact 1 : There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debates.

Fact 2 : The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3 : Some ‘SEOs’ do search engine optimization and some do search engine manipulation. Of course, it is all marketed as Fort Worth SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4 : Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. If it doesn’t, they always have more clients.

Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for Fort Worth SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.

I don’t think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking about the same basic problems, I’ve compiled a list of the most common issues.

Problem 1: Responsibility for Results

It’s no secret that the vast majority of SEO companies take no responsibility for results. It is a fact that no SEO company can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply guarantee they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the client paying for? No other industry sells a product with no guarantees and no specific list of work that will be completed. Of course, SEO work is basically the sales of information and keeping the specifics of a methodology is important, but the combination of secrecy and no responsibility for results really makes SEO campaigns risky. So, how can an SEO company reduce the risk for the client and provide the best grade of service?

Answer 1: Incentive Based Pricing

The only real way to reduce the financial risk of the client is to share the risk. Through incentive-based pricing, the SEO company can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Of course, incentives and their percentage of the contract would be totally relative depending on the campaign. This first step into sharing in the risk provides both reassurance to the client that the company believes in its methodology and places some of the financial burden of the campaign on the SEO company. At the moment, however, very few SEO companies are willing to share in the risk and charge the same price whether the client gets top rankings or no rankings at all (or possibly even lower rankings).

Problem 2: Unethical Optimization

Unfortunately, unethical (or blackhat) optimization is still very prominent on the Web. It’s also unfortunate that ‘SEO’ has been mistakenly confused with ‘Blackhat SEO’. This is still the biggest problem for SEO companies. Saying that all SEO companies deal in blackhat optimization is like saying everyone who emails is a spammer. Blackhat optimization is not optimization at all…it is search engine manipulation. Because there is so much money tied to top rankings, there will always be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they will continue to thrive. This makes the industry as a whole look bad and does not reflect the ethics of good SEO companies. Blackhat provides fast, short term results, but is never a good option in the long run.

Answer 2: Ethical Optimization

There is no quick and easy solution to blackhat optimization’s stain on the SEO industry. I would suggest that all marketing departments research optimization techniques and educate themselves on what techniques are unethical. No SEO company is going to say they do unethical optimization. It’s also not a good idea to immediately trust a company or product based simply on their rankings. Unethical optimization DOES provide rankings…just not for the long run.

It would also be helpful if the major search engines would be more open and accessible to SEO companies. Currently, the major search engines and SEO companies do not deal with each other and have formed a sort of love-hate relationship. Because of this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to make sites more easily accessible to the engines and help to improve the engine’s search results. The problem is that the search engines mainly clump all SEO companies together the same way as uninformed users do: search engine manipulation. This is just not the case. Search engines do not want to reveal what they consider unethical because it would basically be providing a list of holes in their algorithms that blackhat SEOs would be able to manipulate further, but a defined list of ‘what not to do’ would provide a definitive list for businesses looking for an SEO company.

Basic Rules of Ethical Optimization

Any campaign that does not abide by the following rules is dealing in unethical optimization techniques and should be avoided.

1.) What the user sees and what the search engine sees should be exactly the same. Do not hide anything.

2.) Your keywords (and the resulting optimization) should exactly reflect the content of the page.Keywords should always reflect what your site is about.

3.) Do not build out pages exclusively for search engines. The site should always cater to both audiences (users and search engines). Catering to only users is why optimization is necessary. Catering only to search engines is optimization gone too far into blackhat.

4.) Do not participate in manipulative inbound linking schemes like link farms, bulk links, triangle linking, or any other unethical manipulation of your Google PageRank or link authority. Inbound links should be relevant to the content of your site and you should always know who is linking to you and where your links come from.

Problem 3: Assembly Line / Software SEO

With the growth of the SEO industry has also come the automation of SEO. The absolute first thing any prospective SEO client should know is that all effective SEO campaigns are custom. There is no checklist of items that will work exactly the same on every site. If the SEO company claims there is, then they are not doing full optimization and the campaign is minimal. A good optimization campaign optimizes the site architecture, text content, and code of the site. Assembly line SEO does not take into consideration the unique needs/design of the site and may even deal in blackhat optimization. SEO software especially should be looked at closely. There are really only two things SEO software could do that would work for any site: doorway pages (showing engines one thing and users a different thing; which is unethical) or a system of pages build exclusively for search engines (often called info or information pages and linked in an out of the way part of the page). Doorway pages are 100% unethical and info pages are deep in the gray area. Neither of those two methods address the architecture of the site, proper keyword analysis, or effective text content. The following links are examples of automated SEO software freely available on the Web. All links contain ‘nofollow’ to prevent the sites from getting inbound link credit from our site. These sites are NOT recommended by TreeHouse SEM.

http://doorwaypagemaker.com/ – Doorway page system; UNETHICAL

http://www.doorway-wizard.com/ – Doorway page system; UNETHICAL

Answer 3: Custom Campaign and Assessment

‘SEO Software’ may be cheap and affordable, but you get what you pay for. Any campaign that is going to slap on additional pages are simply sell you links is NOT an effective SEO campaign. Any SEO effort that simply has you add a few ‘optimized’ pages to your site is not going to be optimal. If you wanted to convert a street car into a race car, you don’t simply add racing strips to it. Don’t think that dumping a few pages on your site targeted to some random keywords is the same as a real SEO campaign.

If your SEO company will not sit down and talk about the layout, architecture, and aim of your site, then it is not providing a top-end service. Remember that the vast majority of ‘SEO software’ either is for building doorway/landing pages or simply providing you with data about your site (data that is already free to everyone on the Web). Good SEO campaigns take into account both the user and the search engines…not one or the other. An SEO company should have a commanding understanding of user experience and search engine optimization and use these in combination to create a campaign that will provide the best ROI. The end goal should always be leads/sales. Bringing in piles of non-targeted traffic often leads to extremely high turn over rates and very low lead conversion.

Conclusion

Do your research. Find out what you want from an optimization campaign and then ask the right questions. Make sure that the sales representative you talk to knows what they are selling. If they do not, they are definitely not the person to get information from. A lot of SEO companies use hard sale tactics and the reps are less than knowledgeable about what they are selling. Ask the following questions and see what they have to say.

1.) How do you assess keywords? If an SEO company simply optimizes for whatever keywords are sent to them by the client, the SEO campaign starts off on very shaky ground. Keyword analysis should be performed that takes into account the number of searches in all the major search engines and the relative competition for those terms. The site should also be compared to the keywords to see if they support each other.

2.) Do you plan on building out pages specifically to house keywords? Landing pages and doorway pages are not effective long term SEO options. SEO companies like them because they do not have to touch the rest of the site and it’s very easy to simply add band aids instead of performing surgery.

3.) Will my SEO campaign also help improve the user experience of the site? Proper architecture and usability goes hand in hand with SEO and helps increase ROI. You should want to bring in new traffic and convert it.

4.) Does my revenue model affect my keyword selection and the optimization as a whole? Any SEO company that does not optimize based on the target audience is NOT providing the most effective campaign. An ecommerce site marketing to comparative shoppers will want to optimize heavily for product names and model numbers. An online magazine wanting to bring in recurring traffic will want to optimize for article topics and specific themes. Local companies will want to optimize for geo-targeted keywords.

5.) I want to optimize my site, but do not want to change any of the existing content or layout…how would you go about this? Any SEO company that says they will simply add on landing pages or hide text is selling blackhat. This goes back to the earlier analogy. You are really saying that you have a car that you want to modify to be very fast, but do not want to modify the engine and the mechanic simply adds racking stripes and charges you full price.

Thank you for reading TreeHouse SEM [http://www.treehousesem.com/] articles. If you would like to know more about any of these topics, feel free to contact us.

About the Author: Steve comes from a rich Web background where he has worked on the design, development, and marketing aspects of hundreds of Web sites. Formerly from Mississippi where he attended Ole Miss, Steve moved to San Diego to pursue further challenges in the Web marketing arena.

To compete in the rapidly growing marketplace of SEM, Treehouse immediately set itself apart by placing Chief Technology Officer DeVries at the helm, who is one of the most coveted experts in the industry today. DeVries was previously a lead technical consultant at a competing local firm, achieving top rankings for major clients such as Entrepreneur, Vegas.com, Viacom, Workopolis, and Ziff Davis Media. DeVries’ experience has brought him much industry attention and placed him in high demand as a speaker at industry events by those looking to pick his brain.

Article Source: http://EzineArticles.com/expert/Steve_Devries/143414

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landscaping company

Introduction to Landscape Design

The Definition of Landscaping company

Improve the aesthetic appearance of (an area) by changing its contours, adding ornamental features, or planting trees and shrubs.

“the site has been tastefully landscaped”.

What is Landscape Design?

Landscape design is not something that anyone needs to be fearful of, if you have an idea for your landscape or garden space you will be able to make it reality with a little bit of research and desire to create something beautiful.

As a potential Landscape Designer you need to be aware that your backyard masterpiece is going to be a living and growing thing that will change as the plants grow and develop, the environment changes through the season and you and your family use the space you have created. You will also grow as a person and landscaper as you learn through the experience and as a direct result of your personal growth and confidence in your ability your landscaping ideas and designs will also advance dramatically.

However you choose to Landscape your garden the priority is always to create something that you love, it will be your space and you will create something that is visually pleasing, functional and ultimately a landscape that works for you and for your garden.

What are the Landscaping company Elements?

The first step in any design process is to put the ‘Elements’ in place for your Landscaping Space, obviously this changes for every single project because of the size of your space, the level of the ground, the conditions of the site and the soil and what is already there and may need to be worked around.

You, as the landscaper, need to sit and draw a rough plan of your space and place in any fixed feature that you may be required to work around (eg. a manhole cover). I would recommend doing a rough scale map of the area you have available to work in. It does not have to be fancy but a plan that is easy for you to work on and visualise your landscaping ideas.

When you have your basic plan (make sure you make a few copies) you can start to organise the hardscape materials and plants. Hardscape and Plants are referred to as features.

Features are anything that can be physically described by the visual qualities of:

Line – Form – Colour – Texture – visual weight.

These are the Elements of Landscaping Design.

What are the Landscaping company Principles?

The principles of Landscaping are the guidelines that we use to arrange and organise the features to create a beautiful landscape, the fundamental concepts of landscape composition are proportion (always remember that plants grow over time), order (remember size and colour), repetition (how large or small a space do with to cover with a certain effect), and unity (will they and do they work together).

Understanding the Elements and Principles of Landscaping Design is the basic foundation of all landscaping Design, at this stage you just need to put your ideas down and think about what you want to create.

If you are brand new to landscape design do not be afraid, just apply your thoughts, ideas and what you are wanting to create to your design and deal with the details as you research and progress further into your landscaping experience.

You can learn more about creating amazing Landscape Designs and inspire yourself with thousands of Ideas, plus access to the FREE ‘Landscaping Secrets’ e Course at my website http://www.homelandscapinganswers.com

Article Source: http://EzineArticles.com/expert/Adam_DG_McKinnon/2100776

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How to Find a Good and Reliable Plumbing Service in Your Area

Having a really good plumbers is not something that you are going to want to put off until it is too late. You don’t want to be standing in your flooded basement and suddenly start frantically calling plumbing services to see if someone can fix it. You want to be prepared.

That’s why it’s really important to make sure that you have settled upon good and reliable services before you need them. You want these service providers like plumbers, locksmiths, and electricians already set and in your phone for when emergency strikes.

So, how do you go about finding high quality and reliable plumbers, locksmiths or electricians? There are a couple of ways.

First, consider just asking around. If you have moved into a new neighborhood recently, contact a few of your neighbors and find out who they use, that’s a great way to find out who is good and who will make calls to your area.

Also, you want to consider asking friends and family. While finding out about plumbing services might not be the most exciting topic at the party, it will certainly end up saving you some time and effort down the road.

And maybe the biggest way to find a great plumber is to do an internet search. In this instance, you really want to be as specific as possible. Don’t search just ‘plumbing services,’ because you’re going to end up wasting time trying to find plumbers that are in your area mixed in among all the others.

Instead, you want to include a search for your area as well like ‘Arlington Heights IL plumbers.’ This way you are going to be able to find exactly who you want in your area. From there, it is going to be so much easier to search through the sites and be able to find a plumbing service that is going to fit your needs.

Once you have finished your inquiries, you will be able to really have a good idea of what plumbers, locksmiths and electricians are the best in your area and will be able to exactly fit your needs.

From there, you can get those phone numbers and emails that you are going to need in case of an emergency plumbers and have them set in a safe place like in your phone or on your fridge. Then, the next time you are standing in knee deep water in your basement, you know exactly who you can call to come over as soon as possible to fix your problems.

Certified Plumbers Growing in Needs

The demand of plumbers is increasing these days. They offer quality plumbing service to the commercial as well as to the domestic marketplace. The plumbers are highly trained to offer quality plumbing service to their clients. The plumbers offer different services in terms of plumbing such as rainwater installation solution, clearing block drains etc. There are numerous plumbers available today in area near you, but it is important to hire a plumber that have valid license to perform plumbing jobs in your area. The plumbers are qualified and experienced in the field of plumbing and they work by following the State Water’s guidelines. Apart from this there are also various types of plumbers available such as 24 hour plumbers, and emergency plumbers. These types of plumbers are perfect for the people those who desire to have plumbing service in short period of time, but the charge of these plumbers are quite high in comparison to other plumbers available.

The professional plumbers are capable to perform their plumbing related task efficiently and they accomplish their plumbing work within the given time frame that too with complete customer satisfaction. But it is suggested that you should always try to hire experienced and trained plumbers to get your plumbing tasks done properly and perfectly. To become a plumber in a reputed company and to acquire skills and knowledge the person should be at least possess the degree of high school. To perform plumbing work the person need to complete the course of the plumbing institute successfully and they should also possess a valid license to perform plumbing work in your country. There is a license examination that the person needs to clear successfully in order to obtain a plumbing license.

Selecting a reliable and qualified plumber is a daunting task for many people. When the time comes to select a plumber various questions arises in our mind like whether they will offer plumbing work at reasonable price? How to ensure whether the can perform the task properly or not? Whether to trust the stranger or not?

The best way to find out the professional plumber for your plumbing tasks is by enquiring your neighbors and friends who have hired the services of plumbers earlier. If they have maintained or repaired any plumbing problem in their house then definitely they will know some plumbers offering quality plumbing tasks at affordable price. Moreover, if this doesn’t work then simply take help of internet. There are various online plumbers out there on internet and you can hire their services online from your house.

Plus you will also find some online websites on internet that helps you to locate a plumber in your area. These websites will not only help you to locate a plumber in your area, but also provide you the reviews of the customers who have already used the services of the plumbing companies in past. If you require plumbing work at your newly constructed house then simply contact the contractor of your building. The construction companies have good contact with some reputed plumbers offering quality plumbing work at affordable price.

How to Obtain the Best Emergency Plumbers

Plumbing job emergencies contain a tendency to happen at the worst time.You can wake up quickly to make breakfast for the family members if unexpectedly pipe lets up.You may also get guests for a party if the water system like to take a leave.An emergency plumbers will fix your drains, sinks and pipes to correct any issue which may have come.But it is essential to make sure that you receive the good emergency plumber for the work.The thing you need to avail when selecting between plumbers in the local area is to check the services.If finding at the plumbers list, first make certain that they really provide emergency services.You need not to be in the midst of the urgent waiting for a plumbing specialist who does not seem to be in a time a to get to your house.

Recommendations:

A firm or contractor giving emergency plumbing services would not be performing you a wish of working off time and the rates will be reasonable.This must assist narrow down the list.Along with making research for emergency plumber contacts, you may need to receive a one whose job is already known.During an emergency you need to try to fix the problem.Inquire your friend or relatives to suggest someone they know would does the work properly.Recommendations are best due to the reason you get a guarantee that the plumbing contractor will offer on what is assured.You will get all the details from the individual who recommend hence you understand what to anticipate about the range of prices and the time length it will need to finish the work.This will provide you a quick start in the search for the emergency plumbers.

Valid license:

Any time you get the services of an expert, you are necessarily entering in to the agreement.Because a contract is legal, you want to make sure that you are secured about legal matters.The basic thing which you need to verify is that the emergency plumber contains a valid license.License is the legal permit to work like an emergency plumber.A professional with a license is the assurance that you are dealing with someone who has gone through the required qualification methods and is thus not a quack.Next ensure that the plumbing specialist is insured. This process will save you more of legal issues like getting to cover the medical expenses for the plumber if he is injured or gets in to the accident with in the building.

Cheap and best plumber:

Emergency plumbers are very important in a crisis,but you must not want to think very desperate that you choose the affordable one available.Taking the proper steps when choosing the emergency plumber will assist make sure that you again go the normal activities with in time and without any trouble.A plumber at the time of emergency can be of best assistance in fixing the plumbing issues with in a time.Look around carefully and pick a best one to solve your plumbing problems.Use all these tips to find a good and cheap plumbers.

Suggestions About How To Select The Right Services From Local Plumbers.

Excellent plumbers may not be easy to come by. Certainly, you’ll probably find a lot of companies within your community that provide plumbing services, although not all of them might have the same level of expertise or skill. Picking among local plumbers in your location can be difficult, but there are certain things that you can do to ensure that the plumbing technicians you hire are truly matched to the job.

If you are not in a hurry to locate a local plumber, the easiest method to locate one will be to get recommendations from people you believe in. Relatives and buddies who’ve worked with particular firms and also plumbers could talk about their experiences to you and tell you the ones that provide good services as well as which ones don’t.

If you want to obtain more details on local plumbers in your town, another great source of details are the web. Online databases could present you not just well-known as well as big-name companies, but also smaller, family-run establishments. In addition, always be sure to examine whether the business is fully registered and also whether they have all of the essential permit to work.

Preparedness is also another quality you need to become aware of while employing a local plumber. A good plumber will always bring the complete set of tools to treat any kind of possible situation. A plumbing technician who will not have a complete set of tools will just prolong the restoration procedure since he may always be requesting to borrow something.

Definitely, the most vital thing to examine is definitely the level of experience as well as capability of the local plumber. This can be done by just looking for his qualifications, where he attained his license or certificate, and how long he has been in the business.